Vendor Masterclass:
Selling Into Sterile Processing
Become the Vendor Partner Sterile Processing Wants to Work With
This Sterile Processing Vendor Masterclass is an on-demand course built specifically for sales professionals who want to elevate their impact, build stronger partnerships, and drive real results in the SPD space. This isn’t about pushing products, it’s about becoming a trusted resource who understands the workflow, challenges, and culture of Sterile Processing.
Available with CE credit or just as a course alone, by the end, you’ll not only know how to sell into SPD, you’ll know how to stand out.
What You'll Learn
Module 1: Who is SPD? Demographics of the Sterile Processing Industry
Understand the people behind the process. Dive into the demographics, values, and culture of Sterile Processing professionals. Learn what drives them, how their roles influence purchasing, and why ignoring SPD in the sales process is a costly mistake.
Module 2: Dirty, Clean, & Sterile – SPD Basics for the Sales Force
Get a guided tour of the SPD workflow from decontamination to sterilization to storage. Learn what vendors must know (and avoid) when interacting in the department and why following IFUs is non-negotiable.
Module 3: The Sales Journey in Sterile Processing
Move beyond transactional sales to value-based partnerships. This session explores strategies to understand SPD’s needs, provide solutions, and become a trusted ally in their daily challenges.
Module 4: Two Sides of the Same Coin – Sales & Service Insights
Discover how sales and service teams must work together to succeed in healthcare. This module explores what happens when service fails, how to recover, and how collaboration elevates your reputation.
Module 5: Education as Strategy – In-services, CE, and Capturing Attention
Education is more than a checkbox, it’s a differentiator. Learn how to use training and education as strategic tools to capture attention, establish expertise, and show SPD that you’re committed to patient safety.
Module 6: Eyes to See & Ears to Hear – How to Be an Asset to Your SPD Partners
Go above and beyond by identifying ways to support SPD outside of your sales pitch. From helping with department projects to participating in industry events, this module shows you how to stand out as a
true partner.
Why This Masterclass Matters
- Industry-Specific Skills: Learn directly from SPD leaders and experts who understand what matters most in the department.
- Real-World Application: Each module includes reflective exercises and project-based activities designed to sharpen your skills.
- Proven Value Add: Equip your sales team with strategies that make them more than vendors—they’ll become indispensable partners.
- Recognition: Earn a digital badge and/or CE credit upon completion to showcase your expertise in selling into Sterile Processing.
This is more than a course it’s a career advantage. If you want your sales team to win in the SPD space, this masterclass is your next step.
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